Social media is a term used to collectively describe a set of tools that foster interaction, discussion and community, allowing people to build relationships and share information.
Social media is about conversations, community, connecting with personalities and building relationships. It is not just a broadcast channel or a sales and marketing tool.
Authenticity, honesty and open dialogue are key. Social media not only allows you to hear what people say about you, but enables you to respond. Listen first, speak second.
Be compelling, useful, relevant, engaging. Don’t be afraid to try new things, but think through your efforts before kicking them off.
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