E-Commerce

e-CommerceE-Commerce solutions to help you create a professional, cost-effective online store to sell whatever you want, whenever you want. With lower overhead than physical retail store locations, online stores attract more customers because customers know they can get things cheaper on the Internet than by shopping in person. This means that your new e-Commerce store can become the ticket to the sales growth you’ve been looking for.

Whether you’re selling office supplies, auto parts, or baby clothes, you can sell them to a wider audience and with lower operating costs if you have an online store. If you don’t have a physical store location right now, you do not necessarily need one in today’s marketplace. In fact, the overhead costs of a retail store can be crippling in the current retail environment. Consider that most retail stores are currently experiencing an erosion in sales, as online shopping takes over a larger chunk of the business.

If you sell online, that doesn’t mean that you should close your physical store location (if you have one). Many people will continue to shop in person. In particular, stores with a high level of service, community, and uniqueness will continue to do well.  In the next ten years, the competition among retail stores will be fierce, with many retail centers closing down. Having the best e-Commerce solution available may be all that keeps many stores in business during these uncertain economic times.

E-Commerce Solutions

What do you need to open an online store and what exactly is a shopping cart?

Shopping cart software is an operating system used to allow consumers to purchase goods and or services, track customers, and tie together all aspects of eCommerce together.

While there are many types of software that you can use, turnkey solutions are proven to be a cost effective method to build, edit and maintain an online store.

How do online shopping carts differ from those found in a grocery store?

The image is one of an invisible shopping cart. You enter an online store, see a product that fulfills your demand and you place it into your virtual shopping basket. When you are through browsing, you click checkout and complete the transaction by providing payment information.

What are the steps to opening an online store?

To start an online business it is best to find a niche product that consumers have difficulty finding in malls or department stores. Also take shipping into consideration. Pets.com found out the hard way: dog food is expensive to ship FedEx! Then you need an eCommerce enabled website. This can either be a new site developed from scratch, or an existing site to which you can add eCommerce shopping cart capabilities.

The next step, you need a means of accepting online payments. This usually entails obtaining a merchant account and accepting credit cards through an online payment gateway (some smaller sites stick with simpler methods of accepting payments such as PayPal).

Lastly, you need a marketing strategy for driving targeted traffic to your site and a means of enticing repeat customers. If you are new to eCommerce keep things simple- know your limitations.

E-Commerce can be a very rewarding venture, but you cannot make money overnight. It is important to talk with a consultant,  do research, ask questions, work hard and make business decisions on facts learned from researching eCommerce. Don’t rely on “gut” feelings. We can help you make a better decision when choosing an online shopping cart for your eCommerce store.

Contact us to get started today!

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